With “Bankruptcy Matters” as a simple positioning statement… and a new website… a multi-media campaign introduced the expanded bankruptcy boutique law firm of Kofkin Springer Scheimbaum & Davis first to other attorneys (for referrals) – then to accountants and others who could make referrals, and consumers in need of bankruptcy counseling.  The campaign included ads in bar publications, new firm brochure, news releases and personal letters to colleagues.