Being the new bank in a town with over 80 competing banking offices is not  easy.  However, creative Public Relations and commitment to a unique sponsorship opportunity launched First National Bank of Naperville – The Art of Banking to top of the mind awareness.  A multi-year agreement to become the presenting sponsor of a nationally recognized 2-day art fair (drawing 70,000 people) supported by newspaper advertising and light pole banners throughout the busy downtown area combined to put the bank “on the map” in an important market.