| After changing the name of the bank several times over a decade, Elgin Financial Savings Bank became EFS Bank. Our branding campaign included newspaper, radio, television, outdoor, transit and customer PR. Ads featured seniors, “boomers,” young families, youth, young singles/couples, and women. Each ad’s headline featured bank benefits of importance to the represented customer group. Those benefits relate directly to the bank’s tag line – Your Local Banking Advantage. |
